Twitter Set To Expand 280-Character Tweets


Twitter propose to increase the number of characters in tweets from 140 to 280 for larger number of users.

The new limit will not apply to tweets written in Japanese, Chinese and Korean which can carry more information in a single character.

The change follows a try out among a small group of users which begin in September in answer to condemnation that it was not easy enough to tweet.

The move is part of Twitter’s scheme to entice new users and rise growth.

During the test, only 5% of tweets sent were longer than 140 characters and only 2% more than 190, the social media site stated this in a blog post.

“Throughout the first few days of the test, many people tweeted the full 280 maximum because it was new and unusual, but soon after behavior return to normal,” Aliza Rosen, Twitter’s product manager wrote.

“We saw when people require to use more than 140 characters, they tweeted more easily and more frequently.

But importantly, people tweeted below 140 most of the time and the conciseness of Twitter remained.”

As stated by Twitter, 9% of tweets in English strike the character limits.

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“This send back the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even at times leaving tweets before sending,” Ms Rosen said.

expanding the character limit should not affect people’s experience on the site, she added.

When the change was declared, many denounced it, indicating changes they would rather see, such as a crackdown on hate crime and the introduction of a chronological timeline and edit function.

The site as at now has 330 million active users.

This contrast with 800 million for Instagram and more than 2 billion users for Facebook.


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