For a period of 40 years, “Star Trek or Star Wars?” has emerged one of pop culture’s most regular binary discussion starters among nerds, there with “Marvel or DC?” and “CD or vinyl?”
Briefly before 2015, you may actually argue that Star Trek had stood out as a cultural force, credits to J.J. Abrams’s smash reboot of the movie franchise getting atop more recent tv successes.
However, now, 3 years owing to when Abrams took his rebooting magic to Disney/Lucasfilm and scored large with “The Force Awakens,” Star Wars has moved farther ahead and maintained a top position that now may be undefeatable for generations.
End of the game, Star Wars. Credits to Disney’s new contract, you just won.
Disney and Lucasfilm made open on Thursday that they will start a 4th Star Wars trilogy, with “The Last Jedi” producer Rian Johnson in charge. That move does not just plot a course for complete Star Wars energy on the big screen — as founder George Lucas’s seriously drubbed 2nd trilogy varnishes even further in the rearview mirror — it also structured the timeless importance of Everything Else Star Wars for years to come.
The franchise, in effect, is now a cultural steamroller changing what tens of millions of people — some in generations to come — see, hear and visit.
Consider the recently announced first Star Wars TV series that Disney will take part on its streaming service, ready to go live in 2019.
Also, consider, that same year, Anaheim’s Disneyland and Disney’s Hollywood Studios in Florida will reveal Star Wars-themed areas, also an “immersive” Star Wars-themed hotel at Walt Disney World that will motivate cosplay. (Even Lucas’s forthcoming graphic-story museum in California will be a fan destination that possesses Star Wars art.)
As Disney ascends on all of these, it shows taking note that Star Wars also appears calm to go farther than the Skywalker family line that has driven the movie for 40 years, from Darth Vader to Kylo Ren. The Rian Johnson publication indicates the 4th trilogy will go beyond Lucas’s story DNA, possibly reduce heavy backstory like a junked Millennium Falcon.
So where is Star Trek left? CBS will stream its current “Discovery” series, so there is a gleam of hope there.
Since Abrams exit Paramount’s Star Trek franchise, it has experienced box-office decline. Last year’s “Star Trek Beyond” made $343 million globally — a obvious dip from the last two movies, both guided by Abrams.
This, definitely, is not an argument over better philosophical narrative or tech effects. This is a fught for mainstream cultural control.
And as with many things Disney nowadays, the commercial drives benefits Star Wars for decades.
Bigger successes ahead, Star Trek.