Rian Johnson’s Star Wars: Episode VIII – The Last Jedi has reportedly been retrieved from all Chinese theaters 2 weeks after it released in the country.
The long-awaited sequel to J.J. Abrams’ Star Wars: Episode VII – The Force Awakens makes the 2nd chapter in Lucasfilm’s Star Wars sequel trilogy and the 3rd overall installment in their new Star Wars series under the umbrella of Walt Disney Studio.
And as the film has proven successful, it also emerged one of the most isolating installments of the franchise
Not long after The Last Jedi was released to theaters in mid-December 2017, many moviegoers started laying discontent complain with Johnson’s movie.
While it’s arguable as how sophisticated the movie’s audience ratings are, it is no misery that theater attendance is down sharply compared to The Force Awakens.
Yet, that does not mean the movie was not a commercial victory. The Last Jedi rapidly became the highest-grossing film of 2017, outranking Bill Condon’s Beauty and the Beast (another Disney film), and it even managed to pass the coveted billion-dollar leverage in just over 2 weeks of release.
And while it goes on blasting past movies on the international chart, it is not holding up overseas. Few days after being dropped from 92% of theaters in China, The Last Jedi has now been retrieved from Chinese theaters totally.
In an interview with THR, Jimmy Wu, chairman of Chinese theater chain Lumiere Pavilions, made known that the Star Wars: The Last Jedi is obviously not performing in the country and has been ejected from theaters due to this.
He said: “The Last Jedi has already been totally removed from cinemas here. It has performed too worse than we might have expected.”
The Last Jedi made $28.7 million in its first weekend in China in the beginning of January.
That figure was the lowest of Lucasfilm’s recent releases so far; The Force Awakens made $52 million in its first weekend, whereas Gareth Edwards’ Rogue One: A Star Wars Story made $30 million in its opening. While those films continue to more than double their opening earnings in the country – with The Force Awakens grossing $124 million and Rogue One, $69.5 million – The Last Jedi is, unluckily, performing otherwise.
Episode VIII added just $2.4 million in its 2nd weekend in China. Now that it’s reportedly been pulled from all theaters, it’s run will end in the world’s 2nd largest moviegoing market with just $31.1 million.
Star Wars: The Last Jedi is, with no doubt, a great success for Lucasfilm, most especially when you compare the film to the average blockbuster, but it’s not just performing as some might have expected, surely not to be compared with other Star Wars films.