It’s reported that Apple is close to finalizing the acquisition UK company, Shazam, the company controlling the music-identifying app that says to you what song is playing from a bit of sound.
Now as Apple and Shazam are yet to disclose anything on the deal, TechCrunch says the deal will be formally announced on Monday, and may be evaluated to about £300 million ($400 million). This numbers has been seconded from similar reports from Reuters and Recode.
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Reuter noted that the amount is much lower than the $1 billion value offered to Shazam in its last financing in 2015, which implies Apple has bought the Shazam at a bargain price – if the reports ends up being true.
That bargain could be the reason Apple has concluded to continue with Shazam now, however, the bigger reasons probably centre on home aids.
Siri has had Shazam incorporation since September 2014 with the iOS 8 release, but the app directs people for purchases to competitors like Spotify and Google Play Music, also iTunes.
Acquiring Shazam, Apple will have the full hand to integrate its capacity into Siri and funnel users to purchase things within its own environment.
With Apple’s HomePod smart speaker on the outlook, the AI assistant arms race will probably shift a few gears.
Amazon’s Alexa is already identifying content and push users towards the company’s arena, so it sensible for Apple to strengthen its music-identification skills for the coming a new version of Siri. It should also be noted that Apple Music competitor, Spotify, also acquired an audio detection company – United Kingdom new Sonalytic – early this year.
If the Shazam deal comes to pass, one should expect the app to end ties with Spotify, and to be added into Apple’s Siri as a recent ecommerce tool. If you ask Siri to tell you about a piece of music or a bit of dialogue, you will definitely be attracted to Apple Music or iTunes.