This is actually not the first time that we hear something like this. It’s been reported again that Amazon is likely to develop a YouTube contender.
The time of this report is not coincident owing the late rift between Amazon and Google over YouTube on the Echo Show.
Two new requests for trademark filed by Amazon have been noticed which indicates the company is likely to be working on a YouTube adversary.
Report has it that this is getting more serious about vying with YouTube. It is not that the company is working towards launching a new video service which will be like a YouTube clone.
Instead, it shows that the company is pulling advertising dollars away from YouTube and use them for its existing video service.
Amazon already has a program – Amazon Video Direct. Anyone can upload videos which will then be available for rent or to buy via Amazon Prime or for free streaming containing ads. Amazon also possesses Twitch, a very popular game streaming platform.
The digital video advertising marketplace in the Unites States is reported to worth more than $13 billion while YouTube taking the biggest share of 21.7%. Looks like Amazon wants to change the numbers in its favor.
YouTube is the world’s biggest online video site. Although, there are many competitors, YouTube is the market leader, standing on its own.
Even if Amazon actually move on with this plan, it will not be like a cheesecake overtaking YouTube right out the gate.
Amazon has put up two trademark requests with the United States Patent and Trademark Office for “Amazontube” and “Opentube.” Even if the name itself does not indicate, the description shows them as services that offer “non-downloadable pre-recorded audio, video and audiovisual capacity over wireless networks.”
You may be worried that the name might attract legal issue for Amazon but if this service is ever meant to go through, perhaps Amazon may go with another moniker for its YouTube competitor.
With the description, it makes it look like this will be a perfect YouTube competitor. The ordinary application for a trademark is not sufficient proof to be really certain that this will happen, though.
Well, Amazon has not made a word about its plans to bring forth a YouTube rival so far.
According to CNBC report, Amazon has been in meetings on launching programs to attract more advertisers to its video platforms.
It looks like this will make it a stronger contender for YouTube. Amazon has reportedly held countless meetings where it has demonstrated that it’s willing to launching more advertiser-friendly platforms.
Furthermore, some sources have indicated that Amazon is willing to give advertisers more data on whatever viewers desire to watch and what their preference is online.
Another program that is on the way would merge vetted video producers with companies to produce sponsored content where Amazon will be entitled to a cut.
However, Amazon has not made any comment on this report as of late, so it’s not certain what the company’s plans are as regards to this.